Tourism · South Africa

How to start a tourism business in South Africa

By Uminathi Business Start-Up ServicesPublished Updated 4 min read

Quick answer

To start a tourism business in South Africa, choose your offering (tours, accommodation, activities or travel services), register the business and tax, and meet the rules for that offering. Anyone guiding tourists for reward must be registered as a tourist guide with the Provincial Registrar under the Tourism Act. Tour operators who transport tourists need an operating licence. Guest houses and B&Bs need the correct municipal zoning or consent. Star grading is voluntary but helps with bookings.

Read the complete guide below.

At a glance

Business typeTour operator, tourist guide, guest house or B&B, activities, travel agency
Common structureSole proprietor for guides; (Pty) Ltd for operators and accommodation
Key requirementsTourist guide registration, operating licence for tourist transport, zoning for accommodation
VoluntaryStar grading by the Tourism Grading Council of South Africa
Typical customersLocal and international tourists, corporate groups, schools, travel agents
Biggest riskSeasonal demand

What kind of tourism business can I start?

  • Tourist guiding: guiding visitors through cities, townships, heritage sites or nature
  • Tour operating: packaging and running day trips or multi-day tours
  • Accommodation: guest houses, B&Bs, self-catering units, lodges
  • Activities and experiences: adventure, cultural, food and wine experiences
  • Travel services: booking travel, events and corporate trips

How do I start a tourism business in South Africa?

  1. Choose your offering and target visitors
  2. Register the business and tax
  3. Meet the rules for your offering: guide registration, transport operating licence or accommodation zoning
  4. Get insurance, including public liability
  5. Set up bookings, payments and cancellation policies
  6. Consider star grading and tourism association membership
  7. List with online travel platforms and market directly

Do tourist guides need to be registered?

Yes. Under the Tourism Act, 2014, a person who guides tourists for reward must be registered as a tourist guide with the Provincial Registrar of Tourist Guides in their province. To register, guides complete accredited training for their category (for example culture, nature or adventure) and a first-aid certificate. Registration must be renewed periodically, and guides should carry their registration badge or card while working.

Do I need an operating licence for tours?

If you transport tourists for reward in your own vehicles, you need an operating licence for tourist transport under the National Land Transport Act, and drivers need the correct licence and a professional driving permit (PrDP). Vehicles must be roadworthy and insured. See how to start a transport business.

What do I need to open a guest house or B&B?

  • Zoning or consent use: most municipalities require land-use approval to run a guest house or B&B on a residential property
  • Building and fire safety: alterations need approved plans, and fire safety requirements apply
  • Food hygiene: if you serve meals, the kitchen must meet food hygiene rules (Regulation R638)
  • Liquor licence: needed to sell alcohol to guests
  • Grading: star grading by the Tourism Grading Council of South Africa is voluntary but builds trust

How much does it cost to start a tourism business?

BusinessMain costs
Tourist guideAccredited training, first aid, registration, marketing
Tour operatorVehicles, operating licence, insurance, guides, marketing
Guest house or B&BProperty improvements, furnishing, approvals, linen, marketing
ActivitiesEquipment, safety gear, insurance, permits for the location

What tax requirements apply?

Register for income tax. VAT becomes compulsory once taxable turnover exceeds R2.3 million in 12 months (from 1 April 2026); accommodation and tours sold to foreign tourists in South Africa are generally subject to VAT. As an employer, register for UIF, PAYE where it applies and COIDA, and pay at least the national minimum wage.

How do I get tourism customers?

ChannelHow it helps
Online travel platformsReach local and international travellers who book online
Your own websiteDirect bookings without commission
Google Business Profile and reviewsVisibility and trust for searchers nearby
Travel agents and inbound operatorsSteady groups and international clients
Social mediaPhotos and videos of real experiences
PartnershipsHotels, guest houses, airlines, event organisers

What are the common mistakes?

  • Guiding without being registered as a tourist guide
  • Transporting tourists without an operating licence
  • Opening a guest house without zoning consent
  • No cancellation policy, leading to disputes
  • Depending on peak season only, with no plan for quiet months

How can Uminathi help?

You can do these steps yourself. Uminathi can register your business, handle tax and VAT, write a business plan, and build a website that takes bookings.

Step by step

  1. Choose your offering. Decide between guiding, tours, accommodation, activities or travel services.
  2. Register business and tax. Register a company or trade as a sole proprietor, and register with SARS.
  3. Meet the rules for your offering. Register as a tourist guide, get a tourist transport operating licence or obtain accommodation zoning, as applicable.
  4. Insure. Take out public liability and other relevant insurance.
  5. Set up bookings and policies. Set up booking, payment and cancellation policies.
  6. Market and grow. List on travel platforms, build your website and collect reviews.

Frequently asked questions

Do I need a licence to be a tour guide in South Africa?

Yes. Tourist guides who work for reward must be registered with the Provincial Registrar of Tourist Guides, after completing accredited training and first aid.

Do I need permission to run a B&B from my home?

Usually yes. Most municipalities require land-use approval to run a guest house or B&B on a residential property.

Is star grading compulsory?

No. Grading by the Tourism Grading Council of South Africa is voluntary, but many travellers and agents look for it.

Do I need an operating licence to transport tourists?

Yes. Transporting tourists for reward requires an operating licence, and drivers need a professional driving permit.

Do I charge VAT to foreign tourists?

If you are VAT-registered, tourism services supplied in South Africa are generally subject to VAT, including to foreign visitors.

Official sources

Uminathi Business Start-Up Services is a private company. We are not part of, or acting for, CIPC, SARS, National Treasury (CSD), CIDB, the Department of Employment and Labour or any other government body. Requirements change, so always confirm with the official source.

Written by: Uminathi Business Start-Up Services
Reviewed by: Uminathi Business Start-Up Services
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